Management expert Peter Drucker once said that “if an established organization, which in this age necessitating innovation, is not able to innovate, it faces decline and extinction.” Many of the innovative corporations today have recognized that an innovation culture plays an important role in an organization’s ultimate success, especially maintaining growth. The traditional only-invented-here mentality is being replaced with a more open ideation model: looking outside of an organization for ideas, solutions, and processes is more profitable and is becoming the norm. This cultural mindset is termed open innovation. The practice of open innovation already has some high-profile proponents, such as Procter & Gamble, Philips, the BBC, Nokia, and Apple. These businesses realize that achieving or maintaining growth solely on their own is becoming a liability, as it is unlikely that their internal talent and expertise level is enough to keep up and succeed in isolation.
Help in an open innovation culture comes in many forms. It can be another corporation that a business partners with, a university research lab, a set of customers, a competitor, a different internal department, or even the public. This assistance can come from traditional customer service channels, the Internet, social media, licensing outside services, or innovation jams. There is a specific approach to match every need.
In your organization, do you see very little cross-collaboration between the designers, marketing, and the makers? Do you see infrequent use of collaborative tools between your organization and external partners? Do you see little or no customer engagement from ideation to fulfillment? If you answered yes to any of these questions, your organization has closed its innovation door.
If your organization has relied too long on the limited resources within its own walls, Accenture Academy’s course Succeeding with Open Innovation will open your organization’s eyes to a better way of innovating.