A successful business analytics program hinges on the integration of people,
processes, and systems. This course guides you through the steps of assessing,
planning, and implementing a successful analytics program for your
The swelling interest in data analytics and big data has led many
organizations to purchase analytics tools and hire data scientists. However,
research has shown that many organizations subsequently experience roadblocks.
Beyond a tool or solution, analytics is an organizational program that depends
on the smooth integration of people, processes, and systems. This course
offers best practices for benchmarking and implementing an analytics program.
Organizations that rush to implement analytics tools without planning for
organizational adoption risk a failed investment. An effective analytics
program depends on benchmarking the organization’s current level of analytics
maturity, pinpointing gaps, and implementing the analytics program
accordingly. In particular, the importance of organizational culture,
incentives, and metrics are highlighted. This course follows the case of
Reflexa Inc., a fast-growing consumer products company, as it scopes and
implements a business analytics adoption program.
After completing this course, you should be able to:
Identify the key factors that contribute to the success or failure of analytics initiatives.
Identify how to assess analytics organizational maturity.
Recognize how to plan an analytics program implementation based on a best practices gap analysis.
Determine how to orchestrate the implementation of an analytics program.