Companies seeking to capture value in complex and uncertain environments are
embracing business analytics to drive decision making. Business analytics is
the process of developing an analytical model, identifying required data, and
selecting the appropriate analytics method.
Business analytics is a practitioner-based discipline for realizing value via
structured, data-driven decision making. The proliferation of powerful tools
for managing and interrogating data combined with the expansion of raw
computing power has ushered in an age of competitive business value creation
through in-depth data analysis. Understanding the basic business analytics
process is a crucial skill for decision-making stakeholders.
In this course, using the example of a fictitious company, ABC Bank, you will
explore the implementation of key business analytics concepts and methods.
Taking a practical organizational perspective, you will derive an analytical
model for a business problem, and derive a data model based on the scope of
the analytical model. Finally, you will evaluate and choose an appropriate
After completing this course, you should be able to: