Marketplace-driven



 
AcceptedThank you for launching the course.
Accepted Thank you for launching the pre-assessment.

Accepted Thank you for launching the post-assessment.

Accepted Thank you for launching the practice.

Accepted Thank you for launching the evaluation.

Accepted Thank you for completing the course.

Information Confirmation



 
Accepted Thank you for asking about this course.

Accepted Thank you for launching breeze meeting

Accepted Information
Your registration status: Pending approval.
If you do not receive a reply in 7 business days, contact the approval manager.


Information Registration



 
Information



 
Information Please complete the questions below before registration:



 
Information Order Materials

Please enter new shipping address if different from registration.
After completing this form, an email will be sent to the course's contact person.
Information about this email will be archived in the database.
* = required fields.
*
*
 
*
*
*
*
*
*
*
 
 
Information Confirmation

Are you sure you want to complete this course and take an assessment?

 
Information Withdraw

Click OK to confirm withdrawal.

 
Session Schedules:



Accepted Thank you for ordering the course.

Information

 


 
Information Confirmation

This course provider requires registration and/or a fee outside of the Accenture Academy.

To proceed to the course provider's website please click "Continue".


 
1.00 hour
Online Self Study
APX807

ID:1000000591
  • About
  • Registration

About the Course

The successful organization must understand the marketplaces in which it operates. The definition of each marketplace is primarily a function of the markets served and the alternate sources for the goods and services.

Course Description

The shift from a condition of demand exceeding supply to one of supply exceeding demand in most marketplaces has made it imperative that an organization understand and respond to the marketplaces that it serves. The marketplace is defined by the customers and geographies served and the competitors serving that marketplace. It is affected by general economic conditions and government actions or inactions.

Learning Objectives

Upon completion of this course, you should be able to:

  • Identify characteristics that customers desire in products and services.
  • Describe the effects of direct and indirect competition on the demand for an organization’s goods and services.
  • Describe the effects of general economic conditions and trends on the demand in a marketplace.
  • Describe the effects of government actions on the demand in a marketplace.

Agenda

The following topics are included in this course:

  • Customers and Their Expectations
  • Changing Face of Competition
  • Economic Conditions
  • Government Actions
None