This one-hour online self-study presentation reviews the drivers of
information distortion, which result in the bullwhip effect in supply chains.
This course explores the consequences that demand distortion has on supply
chains and key strategies to identify and counter the distortion.
This course is presented by Professor Hau Lee of Stanford University.
At the end of this course, participants should understand:
Why the bullwhip effect is harmful to the efficiency of a supply chain.
What causes are critical to devising counter-strategies against the bullwhip effect.
How to implement counter-strategies requiring information integration, collaborative efforts, and the overcoming of organizational barriers.