Information Distortion and Demand Management

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1.00 hour
Online Self Study

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About the Course

This one-hour online self-study presentation reviews the drivers of information distortion, which result in the bullwhip effect in supply chains. This course explores the consequences that demand distortion has on supply chains and key strategies to identify and counter the distortion.

Course Description

This course is presented by Professor Hau Lee of Stanford University.

Learning Objectives

At the end of this course, participants should understand:

  • Why the bullwhip effect is harmful to the efficiency of a supply chain.
  • What causes are critical to devising counter-strategies against the bullwhip effect.
  • How to implement counter-strategies requiring information integration, collaborative efforts, and the overcoming of organizational barriers.


Course topics include:

  • The Bullwhip Effect
  • Consequences of Demand Distortion
  • Four Causes of the Bullwhip Effect
  • Counter-Strategies to the Bullwhip Effect